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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years. Get the 2023 report Get the full email, SMS, and push marketing statistics report for ecommerce in 2023, where we analyzed more than 17.3

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Ecommerce Sales Funnel: Content Strategy to Increase Interest

ecomdash

The Interest stage is where traditional marketing and advertising tactics begin to emerge as your goals shift to proving your business as a viable option for shopping online. You step up your sales techniques ever so slightly — at least in comparison to the scarce self-promotion from the previous stage. Customer Journey.

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How to Forecast Demand in Retail (2020)

Retalon

Demand forecasting techniques go beyond simple trend extrapolation, accounting for hundreds of factors that influence demand for each SKU in every channel (price, events, product families, assortment, product cannibalization, etc.). Woman look at the stock market data on computer monitor. Demand Forecast vs. Demand Plan.

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Scaling Google Shopping To Multiple Countries

Store Growers

There are a couple of reasons to expand your Google Shopping campaigns to different countries. Perhaps you’ve reached a plateau in your current market. Or you’re not happy with the return in your current market. Comparison Shopping Service limit expansion. Less marketing power. Different purchasing habits.