Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

AUGUST 31, 2020

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic. We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”.

Fashion 181

Fashion Magazine Books Events 181

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

JANUARY 2, 2024

On the heels of its 40th anniversary, Mango Fashion Group has revealed plans to open 500 new stores in key markets, including Canada, France, the UK and U.S., Sustainability Comes into Fashion Double-digit growth is on the horizon for the 2023 fiscal year, largely thanks to Mango’s focus on international ecommerce. through 2026.

Fashion 208

Fashion Events eCommerce Channel 208

Retail TouchPoints

JANUARY 12, 2024

Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. New episodes will launch through 2024 on all Coachtopia social channels.

Fashion 277

Fashion Channel Operations Consumer 277

Retail TouchPoints

APRIL 8, 2024

These recycled devices will then be used for an innovative contest powered by Junk Kouture , a youth-focused sustainable fashion competition. Together the companies will host a contest for which NYC-area students will use recycled laptops and tablets to create high-fashion items.

Fashion 219

Fashion Channel Consumer Customer 219

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 268

Social Media Beauty and Health Multichannel eCommerce 268

ESW

JUNE 1, 2023

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. As the Canadian market is worth CAD$674 billion dollars successful entry via cross-border ecommerce was of strategic importance to the brand.

Fashion 60

Fashion Shipping Costs Merchant Services Omnichannel 60

Retail TouchPoints

APRIL 23, 2024

Saying that Tapestry ’s planned purchase of Capri Holdings would eliminate head-to-head competition in the “accessible luxury” handbag market, the Federal Trade Commission (FTC) has authorized a lawsuit to block the $8.5 Consumers have hundreds of handbag choices at every price point across all channels, and barriers to entry are low.”

Fashion 147

Fashion Consumer Channel Marketing 147

Optimizely

JUNE 4, 2019

But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? We’re giving away this classic white polo to one of our Marketing Unboxed subscribers. As a brand, UNTUCKit is all about making fashion easy and approachable. Email Marketing. Want even more in-depth marketing reviews?

Marketing 262

Marketing Fashion Channel eCommerce 262

Retail TouchPoints

FEBRUARY 23, 2024

25 to showcase its spring and summer fashions. PT on the company’s official channels on Facebook, X, YouTube and Instagram. We are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said George Chiao, President of Shein U.S. The three-hour “Shein Live: Front Row” event will begin at 12 p.m.

Fashion 239

Fashion Events Presentation Channel 239

Retail TouchPoints

APRIL 4, 2024

“At Trex we believe the best memories are made outdoors so it made perfect sense to partner with a company like REI whose entire brand is built around the outdoor experience,” explained Leslie Adkins, Group VP of Marketing and ESG Development at Trex in a statement.

Outdoor 196

Outdoor Fashion Events Fulfillment 196

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Marketing 301

Marketing Social Media Gifts Reference 301

Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. We look forward to growing the Gap business across key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We in a statement.

Multi-channel 241

Multi-channel Consumer Electronics Fashion Retail 241

Retail TouchPoints

OCTOBER 23, 2023

Steven Madden has completed its acquisition of the privately held women’s fashion label Almost Famous , further expanding its reach in the apparel category. Almost Famous markets products under its own brands (primarily Almost Famous), which can be found at retailers including Kohl’s , Macy’s , Walmart and Amazon Fashion.

Apparel 184

Apparel Department Stores Fashion Channel 184

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. “That’s the channel for influence,” said Williams.

Social Media 253

Social Media Marketing Gifts Channel 253

Retail TouchPoints

DECEMBER 13, 2021

Google’s Cloud division currently captures the third-largest market share among providers, after Amazon Web Services and Microsoft Azure. I think people are getting tired of using the word omni — it’s really “channel-less.” The cloud computing sector is incredibly competitive, dominated by the biggest names in tech.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. The answer lies in building a strong brand that stands out in the market and helps customers remember you. Need Supply: Market-leading editorial.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

JANUARY 27, 2023

This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.

Fashion 270

Fashion Events Recommendation Channel 270

Retail TouchPoints

APRIL 28, 2023

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 246

Social Media Fashion Mobile Consumer 246

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Omnisend

APRIL 29, 2021

Launching your clothing brand may seem like a pretty challenging task, but the marketing process can be even more daunting. With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Here we take a deep dive into the top clothing brand marketing ideas you need to try out.

Clothing 146

Clothing Marketing Social Media Omnichannel 146

Kissmetrics

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. What do you need to know about it?

Marketing 363

Marketing eCommerce Social Media Technology 363

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? SMS marketing use cases.

Marketing 268

Marketing eCommerce B2C Mobile 268

Retail TouchPoints

JULY 27, 2023

In addition, Authentic has signed a long-term licensing agreement with Marc Fisher Footwear , a leading full-service fashion footwear company and the U.S. There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.”

Accessories 223

Accessories Travel Apparel Fashion 223

Retail TouchPoints

NOVEMBER 7, 2023

WHP’s global strategy for Express includes a full omnichannel launch beginning in 2024, with the opening of flagship stores and ecommerce channels featuring men’s and women’s apparel plus categories including footwear, intimates and accessories. The company also plans for shop-in-shop experiences in Mexico and Indonesia.

Toys 226

Toys Retail Accessories Apparel 226

Retail TouchPoints

FEBRUARY 9, 2024

In fact, it’s now central to how Stitch Fix shows up for customers across channels. The Stitch Fix merchandising team also looks outside of the four walls of the business, harnessing their knowledge of fashion trends and designers to bring that right mix of surprise and delight into the experiences.

Merchant Services 231

Merchant Services Arts Fashion Consumer 231

Retail TouchPoints

JANUARY 19, 2022

Prior to Paper Source, Park’s roles including a nine-year tenure at Hong Kong-based DFS , a division of LVMH , where she launched the company’s first global ecommerce site for fashion, beauty, accessories and spirits, serving China, Korea, Japan, Southeast Asia, Europe, the Middle East and the U.S.

Fashion 280

Fashion Social Media Accessories Subscription 280

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

Customer 246

Customer Clothing Consumer Fashion 246

retailnext

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience.

Channel 64

Channel Small Business Retail Social Media Marketing 64

Retail TouchPoints

MARCH 15, 2022

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.

Marketing 257

Marketing Social Media Consumer Other 257

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

POS 236

POS Channel B2C Social Media 236

Kissmetrics

OCTOBER 30, 2018

Can you guess how long I’ve been a marketer? I’ve been a marketer for 18 years now. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Guess again.

Marketing 266

Marketing Shipping Costs Social Media Channel 266