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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

Channel 120
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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How to Manage Your E-Commerce Inventory

ChannelAdvisor

Keeping inventory updated across multiple channels is hard work, especially during peak selling seasons. The more channels you list on and the more SKUs you have, the more complicated the process can get. Drop Shipping. Keep shipping in the hands of the manufacturer. What is the average time in warehouse.

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How to Manage Your E-Commerce Inventory

ChannelAdvisor

Keeping inventory updated across multiple channels is hard work, especially during peak selling seasons. The more channels you list on and the more SKUs you have, the more complicated the process can get. Drop Shipping. Keep shipping in the hands of the manufacturer. What is the average time in warehouse.

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Why MAP Policies Are a Win-Win for Brands and Retailers

Wiser

While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels. a leader in the brand protection strategy space. MAP Is a Win-Win.