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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

The account management team at ChannelAdvisor works with brands and retailers every day to optimize their e-commerce operations and grow sales across hundreds of online channels. — First up: the fast-growing consumer electronics market. For consumer electronics sellers, model numbers, dimensions, generation, etc.

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Time for retailers to take stock of shipping costs; playing the waiting game won’t win

365 Retail

Claire Webb from Advanced Supply Chain Group looks at why playing a waiting game won’t help retailers beat soaring shipping costs. Many retailers are looking to protect margins against rapidly rising shipping costs. Cost of bottlenecks. Mitigating costs. Claire Webb, Advanced Supply Chain Group.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

Which channels do shoppers prefer to use to interact with customer service? In multi-local commerce, customer centrism guides every vendor selection, pricing strategy and marketing campaign. For example, a brand may translate product pages to the local language but not display prices in local currency.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Japanese consumers are very loyal, and reward systems work very well. What are your storage costs?

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

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The Pros and Cons of Online Employee Discount Codes

ESW

Consumer brands and retailers have an extra tool in their human resources toolbox. They can give employees access to their products at reduced costs. Efficiency Employee discount codes are an efficient, easy way for brands with DTC ecommerce channels to offer perks to employees. Roughly 145.3 This serves a dual purpose.