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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. In contrast, we have seen very high conversion rates (80%+) for lead intake forms (which are free). Desktop vs Mobile Conversion Rate. Conversion rates vary for Desktop and Mobile devices as well. Fast site speed.

PPC 162
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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Yet, for many conversions remain lower than other channels. Social Login – A great solution for filling out forms, even on mobile. Its as simple as creating a Facebook event and is functionable on mobile. Amplifier – A Facebook Ads optimizer which creates different types of ads.

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Black Friday Cyber Monday 2017: Recapping our Retailers’ Growth + Key Takeaways!

Demac Media

Mobile Commerce on the Rise During BFCM. During the 2017 Black Friday Cyber Monday time period we noticed that more users visited sites directly from mobile and tablet devices. Our friends over at Shopify reported similar findings about the usage of mobile on Black Friday and Cyber Monday for their merchant base.

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large. In our annual Best-in-Class study we review these brands for many other features and considerations in addition to live chat. Mobile (smartphone): 2.25%. Tablet: 4.06%.

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How User-Generated Content Exponentially Boosts Growth

Demac Media

With the rise of social media, social channels became the standard for engagement. The Importance of a Mobile-Centric Strategy. Mobile: On average, mobile traffic to eCommerce sites is nearly equal to the non-mobile traffic. A study of 3.5 The Importance of a Mobile-Centric UGC Strategy.