Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth
Retail TouchPoints
APRIL 4, 2024
Think about the interplay between a Sponsored Brand ad on Amazon that plays to your organic ranking when somebody has searched for ‘X-brand painkiller gel caps’ — that’s merchandising, that’s not advertising. You can track the movement of carts that are anonymized and then tie that at the end to what the cart buys.
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