4 Trends Revealed in Our 2023 Consumer Survey
ChannelAdvisor
NOVEMBER 8, 2023
Trend 1: Consumers Take a Multichannel Approach The majority of online shoppers (72%) now visit between two and four websites (whether search engines, marketplaces or brand websites) on their buying journey. Join them in their multichannel approach. This indicates increasing fragmentation in an already fragmented industry.
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