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The Empowered Marketer: Brian Lim of The Emazing Group

Optimizely

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. Some of our most popular communication channels are social media, PPC on top, SEO, and email marketing. How do you stand out?

Marketing 150
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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Ultimately, having a well thought out promotional strategy is essential for small businesses who want to stand out from the competition and reach more customers.

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How to Promote Your Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Ultimately, having a well thought out promotional strategy is essential for small businesses who want to stand out from the competition and reach more customers.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

A well-thought-out holiday marketing strategy can help to boost sales significantly and build customer loyalty by strengthening relationships with them. Ensure you communicate the right messages, set the right discounts, and sell on the right channels. Offer customers free shipping as a seasonal promotion.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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The Best 14 Books for Amazon FBA Sellers to Read

Algopix

Marketing and Branding: These books provide actionable advice on building compelling brands, crafting engaging narratives, and driving customer loyalty. Platforms like Reddit’s r/FulfillmentByAmazon and Facebook groups provide a space for real-time discussions, Q&A sessions, and networking with fellow sellers.

Books 101
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What is Sustainable Growth for Small Businesses?

Smile.io

As a small business just starting out, it can seem like getting as many customers to your ecommerce store in as little time as possible is the best route. However, spending your entire marketing budget on expensive PPC advertisements or aggressive discount promotions may cause your business to fail before you even get the chance to start.