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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Through its tiered VIP program, Blume also offers community-driven experimental rewards like access to the brand’s close friends’ Instagram story and a private Facebook group. Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: flexible redemption values.

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Is Customer Loyalty More Important Than Acquisition?

Smile.io

The battle between customer loyalty versus acquisition is one that all growing brands have to grapple with. Some ecommerce entrepreneurs believe that acquiring new customers is the sure-fire path to gaining more revenue. With happy and loyal customers, you enjoy: A steadier stream of sales.

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4 Ways AI Can Support Business Growth

Retail TouchPoints

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts in customer behaviors?

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How retailers can capture customer loyalty during a cost of living crisis

365 Retail

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. According to The Small Business Blog , emails are an effective marketing channel because most U.S. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.