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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Event Marketing Event marketing is a great way for small businesses to connect with potential customers and build brand awareness.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. Why they buy: Your customers don’t buy for the same reasons. You can also use tools like surveys or polls to attract responses. Investing in the channels your customers use (e.g.,

Marketing 363
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article thumbnail

How to Promote Your Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Event Marketing Event marketing is a great way for small businesses to connect with potential customers and build brand awareness.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. Visibility isn’t cheap.

PPC 408
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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417
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The Difference Between Collecting Data and Acting On It

Kissmetrics

For PPC advertisers, Facebook offers an incredible array of data insights. In this regard, email becomes a more personalized communication channel. In a survey by Econsultancy, 74% of marketers stated that personalized email marketing increases customer engagement. Data Visualization.