RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . You can also focus on the channels where your customers go the most and sell to them there. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Retail TouchPoints

OCTOBER 16, 2023

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.

Social Media 273

Social Media Consumer Information Marketing 273

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. According to The Small Business Blog , emails are an effective marketing channel because most U.S. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

JULY 20, 2021

Customer service received renewed attention among retailers last year following the forced shifted to digital communication and service channels. According to the 2021 Retail TouchPoints Customer Loyalty Benchmark Survey , 58% of retailers gained new ecommerce customers as a result of the pandemic.

Customer 299

Customer Customer Loyalty Reference Channel 299

Wiser

JUNE 11, 2019

Brick-and-mortar shopping remains the preferred channel, as 75 percent of respondents do most of their shopping with physical retailers. This is important because strategies to build consumer loyalty can evolve depending on the channel. Of our survey group, 88 percent said yes, they do use those rewards features while shopping.

Customer Loyalty 83

Customer Loyalty Customer Retail Shipping Costs 83

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 288

Customer Loyalty Shipping Costs Technology Supplies 288

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Then, Customer Lifetime Value (CLV), conversion rate optimization, Customer Acquisition Cost (CAC) and new traffic acquisition all ranked higher.

eCommerce 298

eCommerce Shipping Costs Channel Operations 298

365 Retail

MAY 25, 2021

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. The barriers to brand loyalty. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance.

Customer Loyalty 52

Customer Loyalty Customer Omnichannel Point of Sale 52

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. . This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Retail TouchPoints

MARCH 26, 2021

Allowing consumers to customize their orders creates apersonalized retail customer experience and ultimately delights customers as they get to design products that suit their needs. Customization also helps retailers build an emotional connection with their customers through co-creation, and improves customer loyalty.

Customer Experience 311

Customer Experience Technology Customer Fulfillment 311

Retail TouchPoints

JUNE 8, 2023

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 261

Technology Customer Loyalty Omnichannel Consumer 261

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. To truly understand the impact of all these forces on consumers and the brands that market to them, Qonsent surveyed 1,000 U.S. But a separate survey from Motive.co adults and 125 marketers.

Marketing 278

Marketing Consumer Information Customer Retention 278

Retail TouchPoints

OCTOBER 21, 2020

That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. Of the 1,204 respondents to the survey the largest segment were millennials. One of the key findings of the mobile coupon survey is that digital and mobile coupons are now just about as popular as traditional printed coupons.

Marketing 197

Marketing Mobile Customer Loyalty Channel 197

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

ESW

DECEMBER 1, 2023

In fact, the most recent Global Voices survey from ESW shows that consumers value authenticity and will reward authentic brands. In this post, we’ll look at the survey results, explore what it means for brands to be authentic and provide ways to overcome the challenges of being authentic in a diverse global market.

Merchant Services 78

Merchant Services Customer Loyalty Consumer Social Media 78

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Retail TouchPoints

APRIL 26, 2022

First-party data is information that brands collect from consumers, with their consent, through their own channels and properties, such as their website, email, SMS and loyalty programs. And with rising acquisition costs, retaining customers long-term is priceless. The big difference between the two is how they’re collected.

Customer 210

Customer Retail Information Consumer 210

OrderDynamics

FEBRUARY 21, 2018

Are Retail Executives out of Omni-Channel Touch? First of all retail executives, let’s get the definition of omni-channel retail out of the way. Omni-channel retail is a seamless shopping experience offered to customers who shop across different retail channels. OrderDynamics Omni-1000 Research. of US, 23.5%

Channel 50

Channel Retail Definition Technology 50

ESW

DECEMBER 4, 2023

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

Sailthru

JANUARY 19, 2023

50% plan to make less impulsive purchases this year, with most doing more research (50%), waiting for sales (47%) and relying on loyalty benefits (46%) when purchasing from their favorite brands. GET THE REPORT When it comes to driving sales, email is comfortably the most effective channel for brands to connect with consumers.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Smile.io

MAY 1, 2023

Customer retention is the opposite of customer acquisition, which is often the strategy most ecommerce brands prioritize over customer retention. Customer acquisition is when a retailer tries to get new customers through organic and paid channels, like social media, ads, etc. and a sample of over 1.1

Customer Retention 59

Customer Retention Customer Customer Loyalty Merchant Services 59

Retail TouchPoints

SEPTEMBER 11, 2020

All eyes have shifted to e-Commerce as, according to a recent Forrester survey, 42% of consumers do not plan to return to stores after stay-at-home orders are lifted. [1]. E-Commerce has become and will remain the primary selling channel for most retailers. Zach Thomann is Executive Vice President & General Manager at PFS.

eCommerce 198

eCommerce Operations Fulfillment Customer Loyalty 198

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 29, 2022

Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers — a stark contrast to the three-quarters of consumers saying it is “somewhat” or “very important” to them.

Retail 348

Retail Fashion Supplies Apparel 348

Retail TouchPoints

NOVEMBER 18, 2021

While retailers have taken most of the CX spotlight, shopping malls have had to do plenty of their own work to create a better experience for consumers across all channels. Make loyalty programs experiential and community-oriented. Listen to what your customers are saying.

Consumer 258

Consumer Merchant Services Social Media Technology 258

Kissmetrics

OCTOBER 29, 2020

If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. Why they buy: Your customers don’t buy for the same reasons. You can also use tools like surveys or polls to attract responses. Investing in the channels your customers use (e.g.,

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

JUNE 9, 2021

Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales. According to Pattern’s 2019 marketplace survey of ecommerce executives, 73% of executives are “concerned” about competition from Amazon’s private label, and 57% said they were “very concerned”. How do I Compete?

Shipping Costs 306

Shipping Costs Consumer Fashion Presentation 306

lateshipment

MAY 21, 2021

There are many types of emails that you can send , including: You can send welcome and thank you emails Special promotions Friendly reminders Customer feedback surveys Gifts and messages on special occasions Emails that educate subscribers and add value Personalized product recommendations Or emails to create personal relationships.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Retail TouchPoints

JUNE 27, 2022

How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales? Ultimately, this results in greater customer satisfaction and higher average baskets — a rare win-win-win for your business, your team and your customers.

Retail 273

Retail Recommendation Games Consumer 273

RTP blog

APRIL 9, 2018

While they were one of the pioneers of omnichannel strategies by providing in-store pickups and returns, their recent investments are a deliberate move to better blend digital and physical channels by seamlessly collaborating with consumers over the channels they prefer most — in this case, via mobile, in-store and online.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

lateshipment

FEBRUARY 3, 2023

Thus, e-commerce brands must start prioritizing customer retention over acquisition, as it is the best move to make. Increased customer lifetime value: Shopify found that customers who make repeat purchases have a higher lifetime value compared to one-time customers. Still not convinced? Why, you ask? Here’s why.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Kissmetrics

JUNE 15, 2017

And when you enact initiatives to show customer appreciation, your customers are more likely to be loyal. Here are some customer appreciation initiatives you can start: Create customer loyalty programs. Customers want to be rewarded for their loyalty, and that’s exactly what a loyalty program aims to do.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

RetailMinded

JULY 8, 2021

Depending on the approach you applied to your business, you will have access to survey results, rankings, impressions, likes, shares, sales, conversions, and clicks. Increases Customer Loyalty . The cost of acquiring and converting new customers is higher than the cost of retaining existing customers.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106