Channel Customer Home Shopping Mobile 
Retail TouchPoints
APRIL 16, 2024
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.
Retail TouchPoints
MAY 14, 2024
“To create successful live shopping experiences, retailers must first understand their customers’ behavior, preferences and motivations,” said Joe Kwong, Head of Business Development at Agora in a statement. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.
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Steve Dennis
JANUARY 14, 2020
Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Of course by definition the customers that like a brand the best tend to do everything more.
Steve Dennis
JANUARY 4, 2019
At the final session of our retreat then CEO Arthur Martinez made a bold–and as it turns out rather prophetic–statement which went something like this: “the future of Sears will be dictated by our ability to meet our customer’s needs anytime, anywhere, anyway.” Customers don’t care about channels.
Retail TouchPoints
MARCH 9, 2021
Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. These sessions encourage interaction and dialogue between the influencers and their unique communities, which allows brands to join the conversation in an organic way that ultimately drives customer acquisition.
Steve Dennis
DECEMBER 31, 2019
Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. The customer is the channel. No customer wants to be average. Apocalypse?
Omnisend
APRIL 28, 2023
Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. More money Reaching customers at their convenience means more sales. With a simple Google search, customers can locate your store and buy your products.
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