Amazon Brings Live Shopping to Streaming TV
Retail TouchPoints
APRIL 16, 2024
The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.
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