ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Advertising has always met potential customers where they are. 88% of customers want to learn about a brand’s values before purchasing and 66% have stopped buying from a brand because of their values.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

FEBRUARY 16, 2023

The even bigger perk is that once you do have more budget for paid ads, if your organic presence is optimized, then you’ll have the opportunity to dominate the first page of search results and increase awareness even more with customers who are shopping for a product like yours. Make sure important buttons are prominent on your landing pages.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. The page usually has a goal like: sales email list sign-ups white paper downloads. Create ads with your customers talking to the camera giving a testimonial.

Social Media 348

Social Media eCommerce Download White Paper 348

Liveintent

OCTOBER 21, 2019

Growth marketers are all about engaging customers at every stage of the funnel. Or what if potential customers breeze past the ads on their news feeds and never make it to the second stage? Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.

White Paper 82

White Paper Social Media PPC B2C 82