Remove Channel Remove eCommerce Marketing Remove Events Remove PPC
article thumbnail

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 255
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Ecommerce in 2020 and Beyond

Algopix

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. If the competition is eating into your market share, offer special discounts or gifts to keep your online buyers loyal.

article thumbnail

42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Evolution. Effective Ecommerce Podcast.

eCommerce 187
article thumbnail

December 2019 Marketing News Recap

ROI Revolution

The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar.

article thumbnail

What is a Flash Sale? What All eCommerce Brands Must Know

Korona

Common causes include inexperienced staff, poor communication channels, an overload of offers and discounts, and a lack of testing prior to the launch. Use social media, email campaigns, or even PPC ads to get people aware that a sale is happening. Finally, it is important not to overlook the reasons why flash sales fail.

POS 52
article thumbnail

News Cart for September 11th

eCommerceFuel

Apple debuted the iPhone 11, Apple Arcade and more at its big September event. Target’s strong omni-channel business model credited for blowout second quarter, including 34% jump in online sales. Amazon Ecommerce PPC Digital Marketing Manager | The Emazing Group | Anaheim, CA. Share Your Warehouse Hacks!