BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. According to an Infolinks study, 86% of U.S. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. According to a CPC Strategy study , optimized Google Shopping campaigns in Q4 2016 averages a 542% ROAS. Visibility isn’t cheap. Learn More. Google Shopping v.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. The Pet Industry is Enhancing CBD Ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Connecting the Multi-Channel Dots.

Social Media 128

Social Media Multi-channel PPC Channel 128

BigCommerce

DECEMBER 13, 2017

When we were selling mobile device products on Amazon we created an ubiquitous effect by promoting our reviews on all of our other channels. These channels include: Facebook. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.  The future of search is going to be much more visual, which means that the importance of a strong cross-channel creative strategy (i.e.

eCommerce 78

eCommerce Social Media SEO Payments 78

Inflow Insights

JULY 13, 2021

However, if you don’t start with a high quantity of email subscribers, you simply can’t get the quality leads you need to generate sales and revenue in your email marketing campaigns. Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Social Media Logins.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

SEPTEMBER 16, 2019

In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large. In our annual Best-in-Class study we review these brands for many other features and considerations in addition to live chat.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. They use PPC 2.0,

Marketing 166

Marketing Social Media SEO PPC 166

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Remember that a huge percentage of all ecommerce shopping is now done on smartphones.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Content + Commerce Integration. Niche PPC Strategies. Which channels did they invest most in? Most Successful Cyber Week 2017 Tactics. Desktop: 56%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. The best thing you can do as an ecommerce business is plan ahead. Social ads are a must!

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Digital emerged more than ever as a channel for consumers looking for home products.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Digital emerged more than ever as a channel for consumers looking for home products.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Additionally, pre-pandemic, furniture and home furnishing ecommerce was projected to reach $76.80 Globally, consumer electronics ecommerce is expected to grow to $343.34 billion in 2020. of all digital ad spending this year. billion last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Facebook and Google channels drove growth several times that of online stores. Digital ad spend in the electronics category will account for 9.2%

eCommerce 78

eCommerce Social Media Payments Payment Services 78