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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. They want shopping to be fast and fun — less of a process. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels.

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As Retailers Adjust to the Pandemic, Embracing Digital Commerce Doesn’t Have to be Risky

Retail TouchPoints

Consumers are also changing their purchasing habits and using new technology and channels. For this reason, it’s important to consider psychology over solely technology when making any adjustments to customer-facing digital channels. She attended Bentley University and holds the CISSP certification.

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The Best CRM Software (In-Depth Review)

Kissmetrics

Don’t forget to consider your: Email platforms Social media tools Internal communication software Customer service tools Calling/video chat software Shopping cart (for ecommerce) Contract/proposal software Connectors (i.e., Make a list of the tools you use and double-check to make sure your CRM integrates with them.

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Ecommerce Statistics

Ecommerce Platforms

23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale. (E-Consultancy,2016). The average online shopping cart abandonment rate is 69.23%.(Baymard 76% of B2B buyers use three or more channels when researching a potential purchase.

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