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Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

Ralph Lauren has teamed up with Epic Games , creator of Fortnite, to launch a new line of digital-physical apparel and accessories that feature a reimagined version of the brand’s iconic polo player logo, in which a llama replaces the Polo Pony. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve

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How COVID-19 Created the Store of the Future

retailnext

Beyond the obvious, however, retailers have largely resisted, overanalyzed, and underinvested in the very technologies that are necessary to thrive in today’s environment and as a result, much of retail has still been siloed into disconnected channels. Measures to control traffic into stores are now commonplace for retailers.

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Are Retail Executives Ignoring the Facts about Bopis?

OrderDynamics

Here we find: L2 Research: Finds 34% BOPIS among specialty retailers (2017). IDC estimates that by 2018, 30% of major retailers will adopt an omni-channel platforms (2017). As a retailer should you believe that in North America (for example), most retailers already have BOPIS in play? Run Your Own Test.

Retail 50
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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

And then the second part of our discussion, we dive into we talk about investing and not investing in the traditional stock market, S&P 500 sense, but we talk about investing in e-commerce companies. You could walk away from that customer base and focus your time and energy in limited financial resources on higher value customer channels.

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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

And then the second part of our discussion, we dive into we talk about investing and not investing in the traditional stock market, S&P 500 sense, but we talk about investing in e-commerce companies. You could walk away from that customer base and focus your time and energy in limited financial resources on higher value customer channels.