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How To Leverage M-Commerce For Your Retail Business

RetailMinded

Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions. Therefore, as a business owner, if your clients are heavy mobile users, it’s best to invest in an M-commerce channel. . M-commerce platforms provide you with a direct marketing channel to promote your products.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

An eMarketer article recently stated, “To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.” Allow consumers to fluidly engage with brand content digitally and physically without feeling a misplaced value or exclusivity to either channel.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices.

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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). On the basis of Taobao Live Annual Report 2021 , KOL (key opinion leader) and brand are the primary channels of livestream shopping. Source from KPMG.

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How Quick Service Restaurants Can Find Growth Opportunities

Wiser

Mobile payments and rewards, the drive to provide healthier options, and consumers’ demand for fast service without compromising on quality have affected every type of restaurant. Leverage Digital Marketing Channels, But Don’t Ignore Traditional Ones. For example, McDonald’s now has its own proprietary TV channel.

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June 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert video, you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. of Gen X will keep using touchless payment post-pandemic. billion in sales.