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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 280
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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

You’ll also have access to a Seller Handbook, where you can find tips on increasing your sales. Etsy’s offsite ads allow you to promote your products on social media channels and search result pages, across Google, Facebook, Instagram, and so on. There’s an Ebay app for managing your store on the move. Further reading ?

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

As of the fourth quarter of 2018, eBay was the second-largest market in the United States. Etsy encourages sellers to follow their company policies and gives guidance on ways to improve their selling (like via good marketing and advertising) but doesn’t rate sellers. In comparison to Etsy, eBay is a behemoth marketplace.

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

There is a preconceived notion that retail teams can do little about their brand’s image if their products are sold through third-party channels. Improved market coverage, which positively impacts your brand awareness. Identify Gray Market Sellers. The unauthorized sale of branded products occurs within the gray market.

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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

Check out Etsy’s Seller Handbook for some great tips on how to sell craft supplies.) Personalization is a big market on Etsy in any category, but the clothing market has the best opportunity for these kinds of products. As always with Etsy, get creative—meet your market in a unique way. Is it low price? Bulk purchasing?

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Leverage email marketing channels, too. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. . Just put it out there and simply let everyone know.