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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing.

Marketing 362
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What the Epic Games vs. Apple Injunction Means for Software Companies

FastSpring

Pending Apple’s appeal, the Gonzalez Rogers ruling would enable developers to link to external payment systems (like FastSpring!) for in-app purchases — good news for companies that monetize with an upsell or upgrade pricing model. Apple case mean for Apple’s 30% revenue cut? New Revenue Opportunities From Mobile Apps.

Payments 148
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4 Ways to Prepare Your DTC Channel for Peak Season

ESW

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation.

Channel 78
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How to Make Money From OTT Platforms and Video on Demand

Kissmetrics

As a business or marketing professional, when consumer habits change , you must pay attention. The primary reason for this unusual name, over-the-top, is because it goes over the tops of traditional media distribution channels and distributes content directly to the consumer via an internet connection. Monetizing VOD.

Payments 242
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Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. However, they both have their distinct pros and cons to consider.

POS 211
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. The goal is to land on niche items that haven’t quite reached their market saturation levels, while also delivering high sales.