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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

The paper “The Dynamic Effects of Triple Play Bundling in Telecommunications” ( Time Warner Research Program on Digital Communications ) says that for telecoms and other industries that sell recurring services, bundling can help create the irresistible combination of savings and convenience. Omnichannel journeys.

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One in Three Brits Would Prefer To Reach Customer Service via WhatsApp

365 Retail

One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. just phone or email), they build an omnichannel presence that ensures no stone is left unturned, so to speak. Top Tips For Using WhatsApp for Business.

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Online-To-Offline: An Integrated Approach To Retail

RTP blog

In order to complement their online success with offline success, here are five ways retailers can leverage data to maximize the potential of their prospective physical stores: Understanding Business Value: Offline Vs. Online Channel? Will this help you provide an omnichannel experience to your existing, as well as new consumers?

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With Hycom.digital and Elastic Path, Quickly Integrate your Chatbot and Cart.

GetElastic

Over the years, we have understood that we need to continue the dialogue with the end-customers by using many methods and channels. For them, omnichannel does not mean an application which is accessible in each channel. Omnichannel means a consistent and continued dialogue on transactions, with the use of all the channels.

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How Swisscom lost its “head” to create a unified commerce experience

GetElastic

As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. With new channels and touchpoints coming into play, the company needed a flexible commerce architecture that would allow for decoupling of the front-end from the back-end.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Pricing, billing and fulfillment systems are duplicated for different channels. Regardless of industry, customers don’t see channels, they only see your brand.

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Retail Customer Experience: The Key to Success

OrderDynamics

Your Omnichannel World Strategy. But “winning” in an omni-channel world requires a cross enterprise strategy for driving sales, growth and profitability. Omni-Channel and the Customer. Omni-channel success requires the center of gravity to return to the center of the business. What needs to change? The result.