Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes
Inflow Insights
OCTOBER 27, 2021
Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.
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