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Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List

Retail TouchPoints

The number of platforms and touch points that consumers alternate among while shopping online continues to grow, whether it be moving from social media to a search engine and then to a website, or switching devices as they move through their day. Seamless, Cross-Channel Brand Experiences Have Become a Key Differentiator.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

From engaging with customers to creating a social media presence to managing inventory, read on to learn how to ready your business for Black Friday. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. Over the past three years, eCommerce website traffic from social media tripled !

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The Path of Today’s CPG Brands

Retail TouchPoints

And when consumers do physically visit stores they are often comparing prices in real time on their phones, making multichannel selling for CPGs an absolute must. Newer brands that succinctly convey product benefits while communicating a strong mission can attract today’s more socially conscious consumers. Shifting Business Strategies.

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

This may include a brand’s website, social media accounts, mobile app, or physical stores. Omnichannel strategies incorporate many non-transactional touch points like social media, search, and chat to facilitate communication between customer and brand. What Is the Difference Between Omnichannel and Multichannel?

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

When researching what to sell in your Canadian ecommerce store, we suggest following these methods: Consider selling essentials: Necessities like shaving cream and clothing are tough markets to penetrate, so we recommend taking this method with a hint of caution. However, there are several companies that have managed to reinvent necessities.

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Configuring other accounts (like social media and search engine accounts) to grow your presence online. Online marketing tools for social media management, ads, email marketing, and more. Various sale channels like social media stores, eBay, Amazon, and Google. Go to the top. Analytics and reports.

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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

Revolve works with more than 3,000 clothing brands and offers about 1,000 new items for sale every week. The company combines the inspirational gloss of thousands of social media influencers with the power of deep and sustained omnichannel personalization. The answer lies in data. Marrying People Power With Technology.