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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313
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February 2020 Marketing News Recap

ROI Revolution

The flattening of Google’s online search business has been creeping up on the internet for years. Over half of product searches have moved to Amazon , social networks have captured decor and clothing searches, and music searches have migrated to Spotify. The 2020 Ecommerce Paid Search Report.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Clothing Vertical Data Spotlight. The clothing vertical has strong momentum from every angle. A 23% growth in clothing queries would be amazing by itself.

PPC 60
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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. How this data can help.

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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

A high-end clothing and accessory retailer was looking to boost conversion rates during a summer sale event after a stagnant period – without compromising brand integrity. Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Clothing, electronics, and furniture are the most common items purchased through buy now, pay later options. The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. YoY with consumers spending more time at home and having less of a need to buy new clothes. sales growth.

eCommerce 197