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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. For many in the retail and consumer goods industries, this is the most crucial time of the year. We know customers […]

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Peru is leading the fight against the environmental damages of fast fashion with alternative clothing sewn from sustainable fibers and manufactured in settings that prioritize social justice. Searches relating to sustainable fashion increased by 75% between 2018 and 2019.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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February 2020 Marketing News Recap

ROI Revolution

The flattening of Google’s online search business has been creeping up on the internet for years. Over half of product searches have moved to Amazon , social networks have captured decor and clothing searches, and music searches have migrated to Spotify. The 2020 Ecommerce Paid Search Report.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Clothing, electronics, and furniture are the most common items purchased through buy now, pay later (BNPL) options. TikTok is upping its social commerce game through a new partnership with Publicis that will focus on creating a new kind of shopping culture on TikTok that helps brands tap into emerging shopping trends. MarketingDive).

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ). Online and other non-store sales grew nearly 24% last holiday season to reach $209 billion ( NRF ). of consumers plan on shopping online as much or more during the 2021 holiday season compared to last year ( Qubit ). October 12.

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