The 34 Marketing Principles I Live By
Kissmetrics
OCTOBER 30, 2018
For that reason, a company eventually needs a Chief Revenue Officer (especially in the B2B world). Most publicly traded companies optimize for a return within the first 12 months. Most venture-funded companies have a 1 to 3-year outlook. If you want to beat these companies, you need to have a 3-plus year outlook.
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