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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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The Best Website Builders (In-Depth Review)

Kissmetrics

For instance, you may have a kitchen renovation company and want to start reaching potential customers online. SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes.

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business. Email and search marketing followed. But to fully harness the power of unified commerce, companies need a platform that’s built for the moment.

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What You Need to Know About the Switch to Performance Max

ROI Revolution

Generates insights about customer intents and preferences to help you understand changes in performance and develop a well-informed paid advertising strategy. The automation that fuels PMax is powered by your unique business goals, creative assets, audience signals (including customer data), and optional data feeds.

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GDPR for Ecommerce

Klaviyo

As a merchant, you are considered a data collector. The data processor is any company that is storing and/or processing the data on behalf of the data collector. Your ecommerce platform is a data processor, and so is Klaviyo. How you’re collecting and using your customers’ data.