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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. For most, the holiday season is the time to unwind and celebrate.

eCommerce 109
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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Personalize communication across all channels. Step 1: Figure Out Your Game Plan. Remember, lots of businesses are after the BFCM crowd, so building a game plan is key. Get All Your Channels on the Same Page.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

With Unbounce, companies get more than just a drag-and-drop builder. Unbounce is a dedicated “Conversion Intelligence Platform” and landing page builder created to help companies increase conversions and optimize campaigns. The success of Unbounce has since inspired a number of competing companies to join the market too.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

The average CTR for PPC ads is even worse at 2%. Using Attentive’s patent-pending “two-tap” technology, customers can opt-in to a brand’s text messaging subscriber list seamlessly from their mobile website, social media, or other digital channels. It gets straight to the point with “free chips and guac” if you play their game.

Payments 354
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it.

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

eCommerce 199