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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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The 10 Best Adwords Companies of 2020

Kissmetrics

The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company?

PPC 206
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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

Whether or not you have a company name as tricky to spell as Atrantil, make sure you’re bidding on misspellings to capture as wide of an audience as possible — and to prevent your competitor from swooping in and stealing those customers from you. Want Short-Term PPC Results Like These? We Can Help.

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How You Can Leverage Gamification for Marketing

Kissmetrics

More and more companies are throwing traditional marketing out the window. Gamification in marketing involves leveraging game-like elements to promote your business. Companies send a virtual lottery ticket to subscribers who use their cursor to virtually “scratch off” and reveal what’s underneath.

Marketing 260
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few. As Amazon’s marketplace has matured, the company has turned up the volume on its advertising business. It very well might be [advertising].”.