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Conversion Optimization: 7 Tips to Optimize Category Pages

UpSellIt

Conversion optimization is essential at every stage of a website. Online stores can easily feel overwhelming to shoppers if not organized properly. Consumers don’t have time to look through hundreds of products to find what they’re looking for, so any lack of organization could result in a loss in revenue and customer loyalty.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Lots has changed including the way they consume content and communicate online. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Online retailers are spending a significant amount of money driving traffic to their online store.

eCommerce 167
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10% off: A Retrospective.

UpSellIt

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. It was a game-changer, increasing revenue dramatically for any online retail store. Online shoppers became inundated with discounts and came to expect them. We MAY even say—“10% off!”.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

In contrast, we have seen very high conversion rates (80%+) for lead intake forms (which are free). Desktop vs Mobile Conversion Rate. Conversion rates vary for Desktop and Mobile devices as well. There are a significant amount of users shopping on both Desktop and Mobile devices. Fast site speed.

PPC 162
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24 eCommerce Experts to Follow Now

GetElastic

He is an expert in increasing conversion, optimizing marketing strategies, growing businesses, and increasing efficiency in B2B eCommerce offerings. He is a top 50 Magento Contributor, and produces weekly live streams on his eCommerceAholic platform covering tips and marketing tricks, and content.

eCommerce 113
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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

If you haven’t yet prepared your site for Google’s Core Web Vitals update, it’s not too late to avoid a sizable loss in traffic and revenue to your online store. As part of its ongoing mission to improve search results for consumers, Google will begin using new ranking signals starting in May 2021.

SEO 160
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5 Black Friday Ecommerce Trends to Prepare For in 2017

Demac Media

According to the National Retail Federation , more people opted to skip the madness and did their Black Friday shopping online than in-store in 2016. Considering this shift in consumer behavior, and the epic rate at which stores are shutting down, at first glance, it seems we’ve reached a tipping point. That’s you. ).