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How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce

ESW

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.

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How to Start an eCommerce Business? Everything You Need to Starting

MagentoBrain

Importance of starting an ecommerce business Starting an ecommerce business is becoming increasingly important in today's digital age, as more and more consumers are turning to online shopping for convenience, variety, and competitive pricing. For example, pay-per-click (PPC) advertising, display advertising, and social media advertising.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Niche PPC Strategies. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices. Selling on Amazon.

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Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

But it turns out those old-fashioned catalogs and flyers (printed on actual PAPER, if you remember what that is) can be incredibly powerful. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. And we talk about a lot of things.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

But it turns out those old-fashioned catalogs and flyers (printed on actual PAPER, if you remember what that is) can be incredibly powerful. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. And we talk about a lot of things.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. This goes for handling orders (a very time-consuming process) as well as answering customer queries. Shipping orders quickly will keep those customers coming back.

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