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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. Customersdata trails can help retailers access preferences, past orders and history.

Consumer 283
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m.

Consumer 289
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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 290
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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.

Fashion 148
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Rent the Runway Turns to Amazon as Turnaround Efforts Continue

Retail TouchPoints

Rent the Runway’s new branded Amazon Fashion storefront features hundreds of pre-worn styles from 35 brands. “Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” said Jenn Hyman, Co-founder and CEO of Rent the Runway in a statement. Gross profit was also up 60% YoY in the quarter to $31.8

Fashion 288
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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52