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How to Market Without Cookies

Kissmetrics

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences.

Marketing 264
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How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce

ESW

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.

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How You Can Leverage Gamification for Marketing

Kissmetrics

The word “free” is often a death sentence in the marketing world because it can reduce your email results , send you to the spam folder or get your PPC campaigns blacklisted. Gather More Customer Data. Data is king right? Gen Y and Gen Z are the consumers of the future. Playable Games.

Marketing 260
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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

With the coronavirus pandemic, more and more customers are turning to ecommerce. Consequently, CBD sellers need to boast strong direct-to-consumer skills and marketing strategies, and connect with consumers to offer in-depth knowledge about CBD to enhance sales. All in all, new consumer habits mean a spike in CBD sales.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. With email marketing, you’ve been invited into current and future customers’ inboxes with express permission. Some consumers just need reminding, while others might respond to a personalized appeal. What are the Benefits of Holiday Email Marketing?

Marketing 144
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate.

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How to sell online in 2023: The definitive guide

Omnisend

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. Here’s an example of a PPC ad.