Remove Consumer Remove Customer Experience Remove Leisure Remove Mobile
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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How Real-Time Inventory Visibility Helps Retailers Improve the Customer Experience

Kibo

During the recent pandemic, the retail landscape has witnessed a significant paradigm shift in consumer behavior like decreased foot traffic in stores, increased eCommerce purchases, etc. Any discrepancies could cause delay in shipping times – increasing the likelihood of cancelled orders due to a bad customer experience.

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Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

It sounds like a scene from Star Trek, but voice recognition is already being used by some brands to transform the customer experience. The Spanish bank Santanders mobile app lets you log in and give a short voice command: “Pay Paulo $100 tomorrow.” The impact on customer experience: Your voice is now your password.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Get culturally competent : Chinese shoppers are a world away from American consumers.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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Could A Digital Transformation Revive The High Street?

RTP blog

A recent PWC report found that 44% of consumers said they shop daily or weekly in-store, which is up from 36% in 2014. What this same report found is that “experience is everything” — what customers really want is the human touch, enhanced with the efficiencies of digital technology. In short, the human touch.

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