Remove Consumer Remove Fashion Remove Merchant Services Remove Multichannel
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform. trillion by 2026, more than doubling its current value.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.

Fashion 148
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Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage

365 Retail

Skroutz saw over 2 million unique consumers to make purchases from its marketplace in 2023, a projected 25% increase in sales year-on-year. From onboarding to retention, customer journey marketing depended heavily on design, Business Intelligence (BI) and engineering teams.

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

More often than not, an online business operates in the same fashion as brick and mortar stores. Bear in mind, the fact that the merchant needs to do some extra logistics planning and marketing as well. With the prevalence of brilliant research tools, a merchant can now do an intensive market analysis without any constraints.

eCommerce 172
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How a Great Plan Can Prepare You for the Worst

Omnisend

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

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How a Great Plan Can Prepare You for the Worst

Omnisend

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

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The Future of the Mall

Retail TouchPoints

Yesterday’s malls flourished by distributing mass-marketed brands to mass-market consumersconsumers retailers thought of as “buyers,” predictable creatures who would consume whatever they were presented with. People, Not Buyers. That said, having only national chains even in an open-air mall no longer works the way it did.