Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability
Retail TouchPoints
MAY 23, 2023
Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained. Our growth and the loyalty we’ve gotten is largely from specialty stores,” Gopinath revealed.
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