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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 262
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. In Q3 2019, its net income fell by 26% and shipping costs rose by 46%. Influx in online shopping.

eCommerce 204
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

And brands that are new to the Amazon advertising game and haven’t quite found their footing are often left in the dust. They’ll become 40% of the consumer base in 2020. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. Digital video will also hit its stride.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. Walmart’s fulfillment service currently reaches 70% of US consumers. How Consumer Shopping Habits Have Changed. Read more. (Ad

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June 2019 Monthly Marketing Recap

ROI Revolution

” He continues, “The people who get ahead of the game are going to thrive.” Time will tell where Amazon will go next – we’ll report back in next month’s marketing news recap with an update when and if the so-called “purge” happens. Wayfair Inc. to $198B by 2025.

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Holiday Ecommerce Strategies

ROI Revolution

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

It feels like the entire marketing ecosystem is changing right before our very eyes. Consumer buying behavior essentially changed overnight. Unsurprisingly, consumers are now making more online purchases, trusting the capabilities of online shopping more while trusting the safety of brick-and-mortar stores less. Amazon Delays.