Consumer Handbook Marketing Social Media 
RTP blog
SEPTEMBER 6, 2019
By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.
Kissmetrics
APRIL 9, 2021
Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?
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Kissmetrics
APRIL 7, 2021
Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.
Ecommerce Platforms
APRIL 23, 2023
They’re easy to use, and ensure you can reach a wide collection of engaged consumers with minimal effort. You’ll also have access to a Seller Handbook, where you can find tips on increasing your sales. Etsy will also allow you to take advantage of third-party integrations with existing marketing tools, and ecommerce platforms.
ChannelAdvisor
MARCH 4, 2021
Brand image is about delivering a consistently positive brand experience end-to-end — from social media to packaging, from your website to customer support. Improved market coverage, which positively impacts your brand awareness. It’s key that consumers are able to pick from a wide range of variations (e.g.,
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