Retail TouchPoints
MARCH 13, 2024
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us.
RTP blog
MARCH 19, 2018
Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.
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Retail TouchPoints
MAY 14, 2024
Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Most recently those efforts have included a new shopping app targeted at “Gen Zennials,” and the debut of a FAST (free ad-supported television) channel on Roku.
365 Retail
MARCH 29, 2022
Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.
Retail TouchPoints
JANUARY 7, 2022
The threats posed by the pandemic caused many consumers to focus on foundational needs such as food, shelter and safety. But despite the initial shift toward the all-consuming COVID-19 response, brands and retailers should now recalibrate their perspectives. And, of course, toilet paper.
Ecommerce Platforms
NOVEMBER 2, 2021
As mentioned, some people call it live shopping; yet, we've also heard other phrases like live stream shopping, social shopping, and streamable shopping. It's usually completed through a social platform like Instagram, YouTube, or TikTok, but Amazon and other shopping platforms like Alibaba have offerings as well.
Ecommerce Platforms
JANUARY 29, 2022
Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Since Gen z’s represent 40% of today’s worldwide consumer market , this is definitely a demographic worth appealing to.
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