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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

While raising prices during uncertain economic times is not unheard of and may even be expected, it is not always the best option, especially when consumer spending is likely to decline. . Indeed, 71% of consumers want brands to offer more personalized experiences and communications, or you risk losing business. . How can this work?

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What is Livestream Shopping?

Kissmetrics

Given that a staggering three-fifths of American viewers who watch live TV are aged 55 or over , if you’re trying to reach younger consumers, home shopping networks likely aren’t the answer! It effectively combines livestreaming, which you can already find on a lot of the big social media platforms, with a direct purchasing feature.

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How to Start a Pop-up Shop For Seasonal or Yearlong Success

Ecommerce Platforms

In addition, a pop-up shop serves as a marketing opportunity, seeing as how it generates word-of-mouth advertising, and you'll be marketing on places like social media and the local press. You can take advantage of record-low rental agreements and flexible leasing terms due to the pandemic and a rise in online shopping in general.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A brand-approved or -designated reseller who can sell digital products directly to consumers on behalf of the brand. Business to business refers to the business that is conducted between companies, rather than between a company and individual consumers. Business to consumer (B2C). Digital media. Authorized reseller .

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Product Bundling For Retail: How to Package Products Together For More Sales

Korona

Although product bundling may seem like a simple concept, it’s based on something that’s actually quite complicated: the psychology of consumer behavior. Common examples of product bundles include discounted restaurant meals, beach kits, or shampoo and conditioner sets. What Is the Psychology Behind Product Bundling? Leverage the data.

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5 Black Friday Ecommerce Trends to Prepare For in 2017

Demac Media

According to the National Retail Federation , more people opted to skip the madness and did their Black Friday shopping online than in-store in 2016. Considering this shift in consumer behavior, and the epic rate at which stores are shutting down, at first glance, it seems we’ve reached a tipping point. So what happens next?

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W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This essentially means that a shopper’s interaction with a business whether in-store, via its main site, on a mobile version of the site or even social media is consistent, regardless of channel or store location. It later grew to become a buzzword and has since developed exponentially across all industries. Kitting (Product Bundles).