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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. The right consumer insights gleaned from the right individuals is critical in advising brands on exactly where they can most effectively intersect with their audiences during the purchase journey.

Marketing 278
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Safety is too important to rely on ‘off the shelf’ products. When sourcing safety solutions, consultation is key

Retail Technology Review

The boom in online retail in recent years has undoubtedly boosted warehouse and logistics operation in the UK while the circumstances of 2020 continue to fuel further growth within the industry as consumers steer clear of the high street; opting instead for online shopping and delivery.

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UK consumers continue to abandon purchases due to a lack of convenient delivery options

Retail Technology Review

According to new consumer research from Global Freight Solutions (GFS) and IMRG (the UK’s association for online retailers), 45% of consumers are still more likely to abandon their purchase due to a lack of convenient delivery options, not a lack of free options.

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Online retailers risk alienating older generations amid a rush to digitise during COVID

Retail Technology Review

The shift towards online shopping risks alienating older consumers in the event of another lockdown, according to research by global commerce agency 5874 Commerce.

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7 Go-To Halloween Products To Sell Online

ecomdash

Just take a look at some of the statistics from Halloween 2017: Retail spending for Halloween 2017 reached $9.1 As many as 71% of online Halloween consumers will buy from Amazon.com this year. According to Internet Retailer, 1% of people who celebrate Halloween , will shop for some of their Halloween-related items online.

Jewelry 96
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Online retail sales reach 12-year high as e-commerce underpins the ‘new normal’

Retail Technology Review

COVID-19 continued to reshape the retail landscape in May, as consumers acclimatised to the enforced shift of shopping online.

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Online retail sales reach 12-year high as e-commerce underpins the ?new normal?

Retail Technology Review

COVID-19 continued to reshape the retail landscape in May, as consumers acclimatised to the enforced shift of shopping online.