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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. The right consumer insights gleaned from the right individuals is critical in advising brands on exactly where they can most effectively intersect with their audiences during the purchase journey.

Marketing 279
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Otherwise you may find consumers flocking to your competitors to grab those early deals.

Marketing 334
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Pandemic drives over half of consumers to shop more locally; bank data key in enabling SMEs to compete with big businesses

Retail Technology Review

Over half of consumers globally (53%) believe it is more important to shop with local businesses now than it was before the pandemic.

Banking 70
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Five simple ‘health check’ questions which can help unlock supply chain efficiency and resilience

Retail Technology Review

Covid-19 has placed global supply chains under unprecedented levels of disruption and uncertainty. From consumers’ stock-piling commodities that left supermarket shelves empty, to supply issues of healthcare Personal Protective Equipment (PPE), the Supply Chain has never been under the spotlight so much as it gains new found respect.

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UK consumers willing to take action for greener future

Retail Technology Review

UK consumers are willing to compromise on online purchases and delivery demands, but only if it creates a more sustainable environment, according to new data.

Consumer 142
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Awareness and agility key to retail survival post-pandemic

Retail Technology Review

Recently, supply chain and retail technology experts, Manhattan Associates researched the impact COVID-19 has had on consumer expectations and demands, driven by an accelerated shift to digital and its catalytic effect on ecommerce growth (which looks set to continue in 2021, albeit at a slower rate of 14.3%).

Retail 163
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Connecting the supply chain blocks with WMS

Retail Technology Review

Brands are switching up their game plan and capitalising on the e-commerce surge by going direct to consumer. What has struck me most about COVID-19 so far is the rapid business response to the crisis.