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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

It is what Lucky Magazine always strived to be. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Think more expensive products, B2B, etc.

eCommerce 365
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How Away Uses Google Ads (Case Study)

Store Growers

Away is a US-based direct to consumer ecommerce business that sells travel luggage. The book isn’t available anymore, but a lot of the same philosophy goes into a print and digital magazine they still publish: Here ! Away can command higher prices sells direct to consumer. For most companies, they are intertwined. Gross margin.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

PPC and social campaigns might not be the first things that come to mind—but maybe they should. This is because people are far more likely to trust their friends, family, and other consumers over brands. To get your market’s attention, all you had to do was run ads on TV, flyers, or relevant newspapers and magazines.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. These usually come in the form of reviews, shipping, return policies, etc. You’ll undermine consumer trust that way, and trust is key to generating conversions and retaining customers. The list goes on and on.

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17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . The most beneficial, but also quite time-consuming option, is to go and recreate this content that’s no longer on the Bark Post website. This is a time-consuming task, but it can result in a few golden backlinks from quality sites.

eCommerce 133
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. We coordinate with the APO and FPO shipping so you don’t have to. Consumers LOVE our product. – Owner, Chief Bakery Engineer, Gluten Free Things. The biggest problem?