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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

Once you’ve gathered this information about the consumer, you can market to these consumers specifically based on their response. Some consumers like to have a physical card to give someone, such as if they’re bringing it to a gift exchange. Holiday Persona will buy a gift card for a brand he knows Ms. Primary Persona will love.

Magento 195
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Modern Luxury Media Merges Content and Commerce with New Fashion Rental Service

Retail TouchPoints

Modern Luxury Media’s ecosystem of 85+ brands across 22 markets includes Hampton’s Magazine , Ocean Drive and Aspen Magazine , reaching more than 16 million readers. consumers could be its edge, with the ultra-rich still showing demand for luxury goods despite challenging economic conditions.

Fashion 276
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

Consumer 248
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Creating a Better eCommerce Customer Experience

Groove

However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. The Time Magazine article that certainly piqued my interest was "What's Wrong with Online Shopping.". Delayed shipping cost information. Delayed Shipping Cost Information. Coupons game.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170
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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.”

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. behind Amazon.