How Retailers Can Bring Creativity and Originality Back to Private Label Products
Retail TouchPoints
OCTOBER 5, 2023
Today, thanks to the creativity of chains like Target, Costco, Publix, Whole Foods, Wegmans, Trader Joe’s and Walmart, consumers no longer see private-label products as inferior copycats. Why should a value grocer that operates in lower-income areas mimic these looks? Contemporary design makes perfect sense for Target.
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