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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

Introducing E-Commerce Unlocked. Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.

eCommerce 363
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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

Headlines span the past seven years touting the doom of retail: Bankruptcies Aren't Proxies For Retail Market Health… Retail bankruptcies numbered 20 in 2008, and this year they are tracking higher, but you can still count them on two hands. [1] growth in the retail market. [3] multi-channel retail. store closings.

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Omnisend vs Klaviyo: A Marketer's Perspective on the Best Choice

Groove

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195