Conversion Optimization Information PPC Recommendation 
Retail TouchPoints
JULY 4, 2022
By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup.
Groove
FEBRUARY 21, 2019
Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. AdWords Advisor.
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Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Conversion rate. Average order value.
Inflow Insights
AUGUST 25, 2021
Instead, you need to take an informed, data-driven approach when marketing for the holidays. To gather the necessary historical data, we recommend going back several years — not just to 2020. Use all of these data points to your advantage for a fully informed approach this season. And that’s just the tip of the iceberg.
Ecommerce Platforms
MARCH 2, 2022
These tools make it easier to collect essential lead information, so you can gradually nurture visitors and turn them into repeat customers. Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Go to the top.
Inflow Insights
OCTOBER 27, 2021
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.
Inflow Insights
MAY 3, 2019
However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. You have all the info: images, price, review ratings, details, size information, etc. Say you sell Levi’s blue jeans.
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