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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. The one who’s known for web design generally, or the one who’s known for SEO copywriting specifically?

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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

Given that this strategy is employed by some of the biggest retailers online (Amazon, eBay, Walmart), sellers should see this as one of the most basic elements of their on-site conversion optimization strategy. Shopping cart abandonment is a massive issue for eCommerce retailers, one that significantly impacts conversion rates.

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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a real, strategic workflow to follow that avoids those errors. What is the best eCommerce platform for SEO to migrate to?

SEO 123
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Make a detailed SEO plan for out-of-stock products.

eCommerce 109
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The 34 Marketing Principles I Live By

Kissmetrics

In other words, you can’t just do SEO or social media marketing. As much as you focus on marketing, you have to focus on conversion optimization. Every time someone presents a social media or SEO shortcut, avoid it. Social media has empowered everyone.

Marketing 266
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12 Best Landing Page Examples

Kissmetrics

And that can be easily noticed when you click on ads you see on social media. You’ve got to know exactly what offer you want to present in your landing page before creating it. And talking about CRO (conversion rate optimization) there’s no better choice than NP Digital. And now for the main event….

Books 302
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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth. We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103