Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
Retail TouchPoints
SEPTEMBER 23, 2022
With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon ’s relationship with the businesses that sell on its platform has become essential to its success. All of this is offered for a fee, of course.). Much of this would be anathema to other marketplaces and retailers.
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